While not a new concept for veteran real estate agents, the term “off-MLS” or “pocket” listing may be an unfamiliar phrase to many consumers and some newer agents. As many as 10-15 percent of homes offered for sale today are pocket listings, according to one Multiple Listing Service (MLS).
What is a pocket listing?
Simply stated, a pocket listing is a property that is marketed without the benefit of being listed for sale on the MLS. A property that is listed on the MLS has the advantage of being actively marketed to every real estate agent who belongs to that MLS. Active marketing on the MLS usually includes open houses, broker tours, and inclusion of seller’s property in the MLS’s download to online real estate sites commonly used to search for properties.
Why would a home seller agree to a pocket listing?
Privacy is the biggest advantage of a pocket listing. Sellers can maintain their privacy by limiting the viewing of their property to those select individuals with the financial wherewithal to purchase. With Brad’s advice, the seller sets the price and chooses to sell or not to sell, with a lot less hassle, based on the offers received.
Will my property be marketed well as a pocket listing?
Brad Gothberg markets his pocket listings to agents from Orinda to San Ramon privately, so with Brad, your home will be marketed to all agents in the area. Brad can put his pocket listings on Zillow due to being rated a 5-star Realtor and uses social media platforms extensively to advertise his pocket listings. With Brad’s 175 Point Marketing Action Plan and Luxury Home Marketing Strategy, your property will be marketed effectively for the best results.
Are pocket listings illegal?
Not if you, the seller, consent and complete the correct forms.
If you’re considering selling your home, think about the advantages and disadvantages of pocket listings. If you’re thinking about selling your home and want to know more about these types of listings, contact Brad Gothberg today at 925-998-5151.
