Alamo Plaza's Rite Aid Becomes Vim + Vigor Reserve Club

The empty storefront at 130 Alamo Plaza won't be a drugstore again. Vim + Vigor Fitness is opening the first location of a new concept called the Reserve Club there. The company's page lists the opening as December 2026 and says the pre-enrollment office opens Monday, November 2. When the club opens, Alamo Plaza will have three fitness tenants. The pharmacy that used to sit in that unit will be gone for good, and the prescription stop will have moved across the street.

That changes what the plaza is for. Rite Aid was one of the center's two anchors, the place where a prescription and everyday drugstore items were handled in one stop. A premium fitness club is a different kind of draw, one you visit on a membership schedule to train.

What Opens in December

DanvilleSanRamon.com reported in September that crews were already renovating the unit. The company didn't respond to the outlet's request for an interview while remodeling continued. The company's own words fill in the rest. Vim + Vigor calls the Reserve Club "our most elevated fitness experience, designed for those who expect more from where they train," and says Alamo is its first.

The club's Alamo page lists these features:

• Equipment: Panatta Sport, Arsenal Strength, Torque Fitness, Life Fitness, Matrix, Hammer Strength and American Barbell
• Recovery amenities: a Himalayan salt sauna, red light therapy, compression boots and massage chairs
• Coaching: personal training built around individual goals
• Membership: a reduced founding-member rate for the next 300 members, then a standard rate of $109 a month

The founding price on the page has changed between rounds, so check the current figure with the club when pre-enrollment opens. The December date is a company target, not a confirmed opening day.

What Left With Rite Aid

The pharmacy shut down before the store did. According to DanvilleSanRamon.com's August 2025 report, pharmacy services at 130 Alamo Plaza ended July 28, 2025. Prescriptions were transferred to the CVS at 3158 Danville Blvd., and the store was set to close August 24. The closure was part of Rite Aid's bankruptcy proceedings nationwide, not a problem specific to Alamo.

If the club opens in December as planned, the unit will have sat empty for more than 15 months. The same report noted that Rite Aid's exit left Safeway as the center's only anchor. Two months later, the outlet's October 2025 cover story on downtown Alamo listed what downtown still offered: Safeway, the post office, a number of casual restaurants, and "one remaining pharmacy in the form of CVS."

CVS's store page still lists the Danville Boulevard location as a full pharmacy, with prescription pickup, refills and transfers. Safeway's page for 200 Alamo Plaza lists grocery pickup and delivery but no pharmacy. Nothing reported about the Reserve Club suggests a pharmacy is coming back to the plaza.

Why a Gym Fits This Unit

Fitness keeps coming back to Alamo Plaza. When Vim + Vigor opens, it will be the center's third fitness tenant. The plaza has also lost a gym before.

The three operators don't overlap much. BODYROK is a pilates studio. The Iron House and the Reserve Club both offer strength training, and the Reserve Club adds sauna and recovery services. The 2025 cover story described salons, medspas, fitness studios and doctors' offices as abundant across the plaza and the shopping centers around it. A recovery-focused club in a former anchor space fits that mix.

The club's neighbors on the center's current directory include Safeway, Bagel Street Cafe, Brass Bear Deli, Brioche de Paris, Alamo Palace Restaurant and Bank of America.

The Plaza Behind the Change

Alamo Plaza has been operated by EDENS since the retail real estate company bought it in March 2022 as part of an eight-property West Coast acquisition. In the October 2025 cover story, EJ Phair Alehouse and Pub co-owner Becky Wynn and Supervisor Candace Andersen both pointed to more vacancies at the center, with the former Rite Aid among them. Wynn told the outlet that local business owners had been sharing their view of the community with the newer ownership.

"We're trying to help them out," Wynn said.

The same story put the plaza in a wider frame. Andersen noted that Alamo residents generally go to the larger neighboring communities of Danville and Walnut Creek for shopping, recreation and entertainment. Alamo Plaza's role is the basics close to home, and Wynn's praise for its Safeway, the nicest she'd ever been to, suggests it covers them well. A pharmacy was one of those basics. Now the basics are groceries, mail and coffee, plus three ways to work out.

Your Errand Map From November On

Here is where each downtown errand lands once the Reserve Club opens:

1. Groceries: Safeway at 200 Alamo Plaza, which also offers pickup and delivery.
2. Prescriptions: CVS at 3158 Danville Blvd., where Rite Aid's prescription files went in July 2025. If you haven't refilled since then, your records are probably already there. CVS lists transfers among its services.
3. Mail: the post office, still part of downtown Alamo's set of basics.
4. Training: BODYROK at 170F, The Iron House at 190F, and from December the Reserve Club at 130 Alamo Plaza.
5. Something to eat after: Bagel Street Cafe, Brass Bear Deli, Brioche de Paris or Alamo Palace Restaurant, all on the center's directory.

If you want to visit the club before it opens, the first chance is the pre-enrollment office, starting Monday, November 2. The company's page says leaving your contact information to hold a founding rate carries no obligation to join.

Changes like this one, an anchor leaving and a different kind of tenant taking its place, shape how a neighborhood feels to live in. They also come up when homeowners think about their next move. If you'd like to talk through what the changes in downtown Alamo mean for your own property, Brad Gothberg is glad to have that conversation privately. Request a Confidential Market Valuation whenever the timing suits you.